One
of the most important, and often overlooked parts of any Twitter page
is the bio section. Your band may have the coolest profile pics, but
without a great bio no one will ever see it.
Whether
you’re new to Twitter or a veteran Tweeter, chances are you give more
thought to the contents of your Tweets than to the content of your bio.
Optimizing your bio is fairly simple and there are a number of tips out
there to help you make the most of your Twitter experience.
I have compiled a list of proven tips that musicians are using to get their presence out to a wider audience.
1. Take full advantage of the space provided -
Twitter allows you 160 character to wow the world, use all of them. It
is near impossible to convey what you’re about in one short sentence.
You know you’re great, you’re mom knows you’re great, but the rest of
the world might need a little more convincing. The more information you
can give them, the better.
2. Use keyword -
Think of Twitter as a giant people based search engine. Think of things
that people would search for to find your band, and try to include
those keywords in your bio. Some keywords that might be relevant to you
might include, “musician,” “indie,” “folk music,” “gangsta rapper,” etc.
The more niche and targeted you can be, the better.
3. Have fun with it -
Make your bio an extension of your personality. Whatever your
personality is and whoever you are as an artist, make sure your bio
represents that. If you’re funny, be funny. Showing your personality is a
great way to make a great first impression.
4. Include your location -
Some people don’t like to put a location or will just put the country
they are from. I would advise against this. If you don’t want to be as
specific as putting the city or town that you live in, at least put the
general area or state that you’re in. This will help if people are
looking for musicians locally or within a certain area, especially when
looking for live shows. Additionally, this will aid in networking with
other musicians in your area.
5. Have a link to your website -
Twitter allows you to enter a link to a website that will appear in
your bio. The only link you should be using in your bio is a link to
your own website. Don’t use a link to your Facebook page, ReverbNation
profile, etc. They can always go to those pages after they’ve visited
your website. Give yourself the traffic, not some social media site. By
sending people to “your” website, you can entice them to join your
mailing list, read your blog, watch your videos, and visit your online
store to make purchases.
6. Update your bio regularly -
Your Twitter bio should be updated regularly. If you’re putting out a
new album, going on tour, or have won an award, be sure to add a quick
sentence about that. Always be aware of your Twitter bio and whether it
still reflects who you are as an artist.
A
good Twitter bio can tell someone a lot about your band. It can make it
easier for new fans to discover your music. I hope these tips were
helpful, now go write the next great Twitter bio!!
Follow my blog here with your Google account and Twitter @patsavageband
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